Authenticateit

Authenticateit is sophisticated anti-counterfeit technology (and an app) that informs consumers if a scanned product is unsafe, counterfeit, or up for recall.

Such complex technology required simplification of language and greater focus on benefits, rather than features.

Product copy – app copy
Web copy
Video script (View video, here: http://authenticateit.com/)
EDM
Web collateral

Role
Copywriter
For
Authenticateit
URL
authenticateit.com/