Nutters New Zealand

Nutters New Zealand sought to differentiate themselves from their Australian counterpart, who had a Red Rock Deli, wholesome, ‘healthy’ snack vibe.

Positioning Nutters NZ within the junk food market as a ‘healthy but not too healthy’ alternative, copy and design simply played on the ‘fun’ of naughty snacking, and the delicious pun of being nuts about great tasting snacks.

Naming of products and associated taglines
FOP and BOP copy
Web copy

Role
Copywriter
For
Scalzo Food Industries
URL
www.nutters.co.nz/