I worked closely with the Art Director and Strategic Director on content and social direction for menswear brand, Brooksfield.
In place of a traditional, hard-sell focused weekly EDM, we suggested a content ‘round up’ EDM featuring blog posts, articles and downloadable content such as men’s fashion tips. The goal was to build trust and loyalty via relevant, original and valuable content.
Copy for all summer and winter 14/15 products
Social – copy and art direction